000 03458cam a2200517 i 4500
001 1933204
008 190419s2018 ilua b 001 0 eng
010 _a 2017024392
020 _a9780838915936
_q(paperback : alk. paper)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
_dTR-IsMEF
041 0 _aeng
042 _apcc
049 _aTR-IsMEF
050 0 0 _aZ716.3
_b.W35 2018
100 1 _aWakimoto, Diana Kiyo,
_eauthor.
245 1 0 _aEasy graphic design for librarians :
_bfrom color to kerning /
_cDiana K. Wakimoto.
264 1 _aChicago :
_bALA Editions, an imprint of the American Library Association,
_c2018.
300 _axiii, 154 pages :
_billustrations ;
_c26 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _aFrom the layout of a library's web banner to its printed newsletter to the swag handed out during summer reading programs, libraries make their visual identities known through the many forms of communication they produce and share. And even if "graphic designer" isn't technically in your job description, chances are you're still doing it. Wouldn't you like to do it better? In this approachable introduction to graphic design, Wakimoto speaks directly to library staff. Her book leads readers through a structured exploration of design concepts that can be applied immediately to library-specific projects. Perfect for complete novices as well as those wishing to build on existing skills, this book offers a concise overview of graphic design fundamentals such as typography, color, layout, and using images; outlines a design process for busy librarians that emphasizes a pragmatic approach to creating materials; explains how to use tools like templates and style guides, and how to choose the right software for a particular project; includes guidance on creating bookmarks, brochures, flyers, and buttons; shows how to get more bang for your buck through flexible designs that can be repurposed; delves into web banner design; and provides a resource guide and suggestions for further readings. Under Wakimoto's tutelage, librarians in any setting can apply what they learn to create engaging, effective visual communications for their libraries.--Back cover.
650 0 _aLibraries
_xMarketing
650 0 _aAdvertising
_xLibraries
650 0 _aCommunication in library administration
650 0 _aGraphic arts
900 _aMEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules
910 _aÇağlayan
942 _2lcc
_cBKS
970 1 2 _lPart I.
_tGraphic design fundamentals
970 1 1 _tDesign process for librarian graphic designers
970 1 1 _tStructure your library's designs
970 1 1 _tTypography for librarians
970 1 1 _tColorize your library's communications
970 1 1 _tImages to enhance your library's message
970 1 1 _tDesign software for any library design Project
970 1 1 _tTemplates and style guides : share your graphic design knowledge
970 1 2 _lPart II.
_tProjects. Bookmark redesign
970 1 1 _tBrochure redesign
970 1 1 _tDesign themes : two-for-one design
970 1 1 _tWeb banner design
970 1 1 _tFlyer design
970 1 1 _tButton designs
999 _c7432
_d7432
003 KOHA