000 05103cam a2201105 i 4500
001 1933198
005 20211226181319.0
007 cr mnu
008 190419t20152015cau b 000 0 eng d
020 _a1627054383
_q(paperback)
020 _a9781627054386
_q(paperback)
020 _z9781627054393
_q(ebook)
035 _a(OCoLC)908256231
040 _aFDA
_beng
_erda
_cFDA
_dFDA
_dTR-IsMEF
041 0 _aeng
049 _aTR-IsMEF
050 4 _aHM742
_b.M66 2015
100 1 _aMon, Lorri M.,
_eauthor.
245 1 0 _aSocial media and library services /
_cLorri Mon
264 1 _a[San Rafael, California] :
_bMorgan & Claypool Publishers,
_c[2015]
264 4 _c℗♭2015
300 _axiii, 73 pages ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 1 _aSynthesis lectures on information concepts, retrieval, and services,
_x1947-945X ;
_v40.
530 _aAlso available online
504 _aIncludes bibliographical references (pages 59-72)
505 0 _aThe social media environment -- Libraries and social media -- Assessing social media sites and services -- Evolving directions in social libraries
520 _a"Establishing a social media presence extends the library's physical manifestation into virtual space and increases the library's visibility, reach, and impact. However, beyond simply establishing a social presence for the library, a greater challenge is building effective and engaging social media sites that successfully adapt a library's visibility, voice, and presence to the unique contexts, audiences, and cultures within diverse social media sites. This lecture examines the research and theory on social media and libraries, providing an overview of what is known and what is not yet known about libraries and social media"--
_cBack cover
650 0 _aOnline social networks
_xLibrary applications
650 0 _aLibraries
_xMarketing
650 0 _aLibraries
_xPublic relations
650 0 _aLibraries and the Internet
830 0 _aSynthesis lectures on information concepts, retrieval, and services ;
_v40.
_x1947-945X
900 _aMEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules
910 _aÇağlayan
942 _2lcc
_cBKS
970 0 1 _tContents.
970 0 1 _aPreface,
_pxiii.
970 1 2 _l1.
_tThe social media environment,
_p1.
970 1 1 _l1.1
_tSocial media defined,
_p1.
970 1 1 _l1.2
_tTypes and typologies of social media,
_p2.
970 1 1 _l1.3
_tFeatures of social sites,
_p4.
970 1 1 _l1.3.1
_tProfiles,
_p5.
970 1 1 _l1.3.2
_tUpdates,
_p6.
970 1 1 _l1.3.4
_tCollection-building,
_p7.
970 1 1 _l1.3.5
_tFinding and organizing,
_p7.
970 1 1 _l1.3.6
_tJoining and inviting,
_p8.
970 1 1 _l1.3.7
_tSharing and accessing,
_p9.
970 1 1 _l1.3.8
_tProximity,
_p10.
970 1 1 _l1.3.9
_tDirect interaction,
_p10.
970 1 1 _l1.3.10
_tPopularity,
_p11.
970 1 1 _l1.3.11
_tIncentives,
_p12.
970 1 1 _l1.3.12
_tCrowdsourcing,
_p12.
970 1 1 _l1.4
_tDifferences,
_p13.
970 1 1 _l1.4.1
_tCulture amd communication styles,
_p14.
970 1 1 _l1.4.2
_tUser demographics,
_p15.
970 1 1 _l1.4.3
_tUser and uses,
_p16.
970 1 1 _l1.5
_tThe social ecosphere,
_p17.
970 1 1 _l1.6
_tLibrary 2.0,
_p18.
970 1 2 _l2.
_tLibraries and socia media,
_p19.
970 1 1 _l2.1
_tHistory of social media adoption in libraries,
_p19.
970 1 1 _l2.1.1
_tEarly impact of social technologies on libraries,
_p19.
970 1 1 _l2.1.2
_tFootprint of libraries in social media,
_p22.
970 1 1 _l2.2
_tSocial profiles of libraries,
_p23.
970 1 1 _l2.3
_tUses for social media among libraries,
_p24.
970 1 1 _l2.3.1
_tArressment, feedback, and monitoring,
_p24.
970 1 1 _l2.3.2
_tOutreach,
_p25.
970 1 1 _l2.3.3
_tPromotion,
_p26.
970 1 1 _l2.3.4
_tAdvocacy, fundraising, and recruitment,
_p26.
970 1 1 _l2.3.5
_tReference and social care services,
_p27.
970 1 1 _l2.3.6
_tEducation,
_p29.
970 1 1 _l2.3.7
_tCollections and co-creations,
_p30.
970 1 2 _l3.
_tAssessing social media sites and services,
_p33.
970 1 1 _l3.1
_tPresence,
_p33.
970 1 1 _l3.2
_tVisibility,
_p35.
970 1 1 _l3.3
_tVoice,
_p36.
970 1 1 _l3.4
_tInteraction,
_p38.
970 1 1 _l3.5
_tReach,
_p40.
970 1 1 _l3.6
_tImpact,
_p42.
970 1 1 _l3.7
_tReputation,
_p44.
970 1 1 _l3.8
_tData analysis in assessment,
_p45.
970 1 2 _l4.
_tEvolving directions in social libraries,
_p49.
970 1 1 _l4.1
_tThe changing roles of libraries,
_p49.
970 1 1 _l4.1.1
_tThe virtual branch,
_p50.
970 1 1 _l4.1.2
_tThe social library,
_p50.
970 1 1 _l4.1.3
_tThe mobile library,
_p51.
970 1 1 _l4.1.4
_tThe making library,
_p52.
970 1 1 _l4.1.5
_tThe ubiquitous library,
_p54.
970 1 1 _l4.2
_tEvolving directions,
_p55.
970 0 1 _aBibliography,
_p59.
970 0 1 _aAuthor biography,
_p73.
999 _c7426
_d7426
003 KOHA