000			02014cam a2200469Ii 4500
001			160893
008			010503s20142000enk b 001 0 eng d
020			_a9780349113463 (paperback)
040			_aMEF _beng _erda
049			_aTR-IsMEF
050	0	0	_aHM1033 _b.G53 2014
100	1		_aGladwell, Malcolm, _d1963-, _eauthor.
245	1	4	_aThe tipping point : _bhow little things can make a big difference / _cMalcolm Gladwell.
264	1		_aLondon : _bAbacus, _c2014.
264	4		_a©2000
300			_aviii, 279 pages ; _c20 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aOriginally published: London: Little, Brown, 2000.
504			_aIncludes bibliographical references and index.
650		0	_aSocial psychology.
650		0	_aCausation.
650		0	_aContext effects (Psychology)
650		0	_aContagion (Social psychology)
900			_aMEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules
942			_2lcc _cBKS _02
970	0	1	_aIntroduction, _p3.
970	1	1	_tThe three rules of epidemics, _p15.
970	1	1	_tThe law of the few: connectors: mavens, and salesman, _p30.
970	1	1	_tThe stickiness factor: sesame street, Blue's clues, and the educational virus, _p89.
970	1	1	_tThe power of context (Part one): Bernie goetz and the rise and fall of New York City crime, _p133.
970	1	1	_tThe power of context (Part two): The magic number one hundred and fifty, _p169.
970	1	1	_tCase study: rumors, sneakers, and the power of translation, _p193.
970	1	1	_tCase study: suicide, smoking, and the search for the unsticky cigarette, _p216.
970	1	1	_tConclusion: focus, test, and believe, _p253.
970	0	1	_aEndnotes, _p260.
970	0	1	_aAcknowledgments, _p271.
970	0	1	_aIndex, _p273.
999			_c5389 _d5389
003			KOHA