000 04990nam a2200649 i 4500
001 99127132836806421
003 KOHA
005 20240708091946.0
008 240520s2023 paua 001 0 eng d
010 _a 2022049570
020 _a9781512824209
_q(hardcover)
020 _a9781512824216
_q(eBook)
040 _aPU/DLC
_beng
_erda
_cDLC
_dOCLCF
_dUKMGB
_dYDX
_dTR-IsMEF
041 0 _aeng
050 0 0 _aHB501
_b.C2423428 2023
245 0 0 _aCapitalism and the senses /
_cedited by Regina Lee Blaszczyk and David Suisman.
264 1 _aPhiladelphia :
_bUniversity of Pennsylvania Press,
_c2023.
264 4 _c©2023
300 _aix, 302 pages :
_billustrations ;
_c24 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 1 _aCambridge Universty Press.
_aHagley perspectives on business and culture.
504 _aIncludes bibliographical references and index (pages 291-302).
520 0 _a"Capitalism and the Senses is the first edited volume to explore how the forces of capitalism are entangled with everyday sensory experience. This pioneering collection shows how seeing, hearing, tasting, smelling, and touching have both shaped and been shaped by commercial interests from the turn of the twentieth century to our own time. From the manipulation of taste and texture in the food industry to the careful engineering of the feel of artificial fabrics in the clothing business, capitalist enterprises have worked to commodify the senses in a wide variety of ways. Sometimes they have succeeded, other times the senses have resisted control and defied the logic of markets. Drawing on history, anthropology, geography, and other fields, these essays comprise an innovative ensemble that demonstrates how the drive to exploit sensorial experience for profit became a defining feature of capitalist modernity and establishes the senses as an important dimension of the history of capitalism"--
_cProvided by publisher.
650 0 _aCapitalism
_xHistory
_y20th century
650 0 _aSenses and sensation
_xHistory
_y20th century
650 0 _aSenses and sensation
_xEconomic aspects
700 1 _aBlaszczyk, Regina Lee,
_eeditor.
700 1 _aSuisman, David,
_eeditor.
830 0 _aCambridge University Press.
_pHagley perspectives on business and culture.
_949420
900 _aMEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules
942 _2lcc
_cBKS
_01
970 0 1 _aCONTENTS
970 1 1 _tSeries Editor’s Foreword,
_cROGER HOROWITZ.
_fHOROWITZ, ROGER,
_pvii.
970 1 1 _tIntroduction,
_cREGINA LEE BLASZCZYK.
_fBLASZCZYK, REGINA LEE,
_fDAVID SUISMAN.
_fSUISMAN, DAVID,
_pI.
970 1 2 _lPART I.
_tFRAMING CAPITALISM AND THE SENSES,
970 1 1 _lChapter 1.
_t“Use Not Perfumery to Flavor Soup”: The Science of the Senses in Aesthetic Capitalism,
_cAI HISANO.
_fHISANO, AI,
_p19.
970 1 1 _lChapter 2.
_tChasing Flavor: Sensory Science and the Economy,
_fINGEMAR PETTERSSON.
_cPETTERSSON, INGEMAR,
_p36.
970 1 1 _lChapter 3.
_tRicher Sounds: Capitalism, Musical Instruments, and the Cold War Sonic Divide,
_cSVEN KUBE.
_fKUBE, SVEN,
_p53.
970 1 2 _lPART II.
_tRESISTING RATIONALIZATION
970 1 1 _lChapter 4.
_tAltered States and Gustatory Taste: The Sensory Synergies of Whiskey Marketing in the Mid-Twentieth-Century United States,
_cLISA JACOBSON.
_fJACOBSON, LISA,
_p73.
970 1 1 _lChapter 5.
_tThe Psychophysics of Taste and Smell: From Experimental Science to Commercial Tool,
_cANA MARIA ULLOA.
_fULLOA, ANA MARIA,
_p95.
970 1 1 _lChapter 6.
_tSky’s the Limit: Capitalism, the Senses, and the Failure of Commercial Supersonic Aviation in the United States,
_cDAVID SUISMAN.
_fSUISMAN, DAVID,
_p111.
970 1 1 _lChapter 7.
_tSounding Maritime Metal: On Weathering Steel and Listening to Capitalism at Sea,
_cNICHOLAS ANDERMAN.
_fANDERMAN, NICHOLAS,
_p128.
970 1 2 _lPART III.
_tPRODUCTION
970 1 1 _lChapter 8.
_tMaking Human Trash Tasty: A History of Sweet Cattle Feed in the Progressive Era,
_cNICOLE WELK-JOERGER.
_fWELK-JOERGER, NICOLE,
_p145.
970 1 1 _lChapter 9.
_tGetting a Handle on It: Thomas Lamb, Mass Production, and Touch in Design History,
_cGRACE LEES-MAFFEI.
_fLEES-MAFFEI, GRACE,
_p162.
970 1 2 _lPART IV.
_tMARKETPLACE
970 1 1 _lChapter 10.
_tFragrance and Fair Women: Perfumers and Consumers in Modern London
_cJESSICA P. CLARK
_fCLARK, JESSICA P.,
_p183.
970 1 1 _lChapter 11.
_tSold on Softness: DuPont Synthetics and Sensory Experience,
_cREGINA LEE BLASZCZYK,
_fBLASZCZYK, REGINA LEE,
_p203.
970 1 1 _lChapter 12.
_tFeminine Touches: The Sensory World of Lady Hilton
_cMEGAN J. ELIAS.
_fELIAS, MEGAN J.,
_p226.
970 1 1 _tNotes,
_p245.
970 1 1 _tList of Contributors,
_p287.
970 1 1 _tIndex,
_p291.
999 _c37248
_d37248