000			03589cam a2200613Ii 4500
001			137950
008			060504s20072007nyu b 001 0 eng
020			_a1400064287
020			_a9781400064281 (paperback)
040			_aMEF _beng _berda
049			_aTR-IsMEF
050	0	0	_aHM1033 _b.H43 2007
100	1		_aHeath, Chip, _eauthor.
245	1	0	_aMade to stick : _bwhy some ideas survive and others die / _cChip Heath & Dan Heath.
250			_aFirst edition.
264	1		_aNew York : _bRandom House, _cc2007.
264	4		_a©2007
300			_a291 pages ; _c22 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (pages [259]-276) and index.
505	0		_aIntroduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
520			_aUrban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle, " using the "Velcro Theory of Memory, " and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
596			_a1
650		0	_aSocial psychology.
650		0	_aContagion (Social psychology)
650		0	_aContext effects (Psychology)
700	1		_aHeath, Dan, _d1973-, _eauthor.
856	4	1	_3Table of contents _zTable of contents only _uhttps://www.loc.gov/catdir/toc/fy0711/2006046467.html
856	4	2	_3Publisher description _zPublisher description _uhttps://www.loc.gov/catdir/enhancements/fy0728/2006046467-d.html
856	4	2	_3Contributor biographical information _zContributor biographical information _uhttps://www.loc.gov/catdir/enhancements/fy0728/2006046467-b.html
856	4	1	_3Table of contents _zTable of contents only _uhttps://www.loc.gov/catdir/toc/fy0711/2006046467.html
856	4	2	_3Publisher description _zPublisher description _uhttps://www.loc.gov/catdir/enhancements/fy0728/2006046467-d.html
856	4	2	_3Contributor biographical information _zContributor biographical information _uhttps://www.loc.gov/catdir/enhancements/fy0728/2006046467-b.html
900			_aMEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules
910			_aPandora
942			_2lcc _cBKS
970	0	1	_aIntroduction.
970	1	1	_tWhat sticks?, _p3.
970	1	1	_tSimple, _p25.
970	1	1	_tUnexpected, _p63.
970	1	1	_tConcrete, _p98.
970	1	1	_tCredible, _p130.
970	1	1	_tEmotional, _p165.
970	1	1	_tStories, _p204.
970	1	1	_tWhat sticks, _p238.
970	1	1	_tSticky advice, _p253.
970	1	1	_tMaking ideas stick: the easy reference guide, _p285.
970	0	1	_aNotes, _p291.
970	0	1	_aAcknowledgements, _p309.
970	0	1	_aIndex, _p312.
999			_c12306 _d12306
003			KOHA