| 000 | 03818cam a2200577Ii 4500 | ||
|---|---|---|---|
| 001 | 402 | ||
| 008 | 141113s1996 nyuc 011 0 eng d | ||
| 020 | _a04711433146 (paperback) | ||
| 040 | _erda | ||
| 049 | _aTR-IsMEF | ||
| 050 | 0 | 0 |
_aHF5386 _b.G76 1996 |
| 100 | 1 |
_aGross, Daniel, _d1966- , _eauthor. |
|
| 245 | 1 | 0 |
_aForbes greatest business stories of all time / _cby Daniel Gross and the editors of Forbes magazine. |
| 264 |
_aNew York : _bJ. Wiley & Sons, _c1996. |
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| 264 | 4 | _c©1996. | |
| 300 |
_avi, 362 pages : _bportraits ; _c23 cm |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 520 | _aWhat do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc. | ||
| 650 | 0 |
_aSuccess in business _zUnited States _vCase studies. |
|
| 900 | _aMEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules | ||
| 920 | _aBağış sahibi bilinmiyor. | ||
| 942 |
_2lcc _cBKS _01 |
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| 970 | 0 | 1 |
_aAcknowledgments, _pv. |
| 970 | 1 | 1 |
_tForeword by Timothy C. Forbes, _p1. |
| 970 | 1 | 1 |
_tRobert Morris: America's first financier, _p4. |
| 970 | 1 | 1 |
_tCyrus McCornick's reaper and the industrialization of farming, _p22. |
| 970 | 1 | 1 |
_tJohn D. Rockfeller and the modern corporation, _p40. |
| 970 | 1 | 1 |
_tJ. P. Morgan saves the country, _p58. |
| 970 | 1 | 1 |
_tHenry Ford and the model T, _p74. |
| 970 | 1 | 1 |
_tCharles Merrill and the democratization of stock ownership, _p90. |
| 970 | 1 | 1 |
_tDavid Sarnoff, RCA, and the rise of broadcasting, _p106. |
| 970 | 1 | 1 |
_tWalt Disney and his family-entertainment empire, _p122. |
| 970 | 1 | 1 |
_tJohn H. Johnson: finding the black consumer, _p142. |
| 970 | 1 | 1 |
_tDavid Ogilvy and the creation of modern advertising, _p158. |
| 970 | 1 | 1 |
_tRay Kroc, McDonald's and the fast-food industry, _p176. |
| 970 | 1 | 1 |
_tBetting the company: Joseph Wilson and the Xerox 914, _p194. |
| 970 | 1 | 1 |
_tAmerican Express and the charge card, _p212. |
| 970 | 1 | 1 |
_tMary Kay Ash and her corporate culture for women, _p232. |
| 970 | 1 | 1 |
_tIntel's microprocessor and the computer revolution, _p246. |
| 970 | 1 | 1 |
_tSam Walton, Wal-Mart, and the discounting of America, _p266. |
| 970 | 1 | 1 |
_tWilliam McGowan and MCI: a new world of telecommunications, _p284. |
| 970 | 1 | 1 |
_tThe turnaround at Harley-Davidson, _p298. |
| 970 | 1 | 1 |
_tKohlberg Kravis Roberts & Co. and the leveraged buyout, _p314. |
| 970 | 1 | 1 |
_tWilliam gates and the dominance of Microsoft, _p334. |
| 970 | 0 | 1 |
_aNotes on sources, _p352. |
| 970 | 0 | 1 |
_aIndex, _p358. |
| 999 |
_c12156 _d12156 |
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| 003 | KOHA | ||