|
|
|
Foundations of marketing / John Fahy and David Jobber. by Fahy, John [author.] | Jobber, David [author.]. Material type:  Text; Format:
print
; Literary form:
Fiction
London: McGraw-Hill Higher Education, 2012©2012 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415 .F34 2012 (1).
|
|
|
|
Marketing research : in a digital information environment / Joseph F. Hair, Jr., Kennesaw State University, Robert P. Bush, Lousiana State University at Alexandria, David J. Ortinau, University of South Florida. by Hair, Joseph F [author.] | Bush, Robert P [author.] | Ortinau, David J [author.]. Edition: Fourth edition, International edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Boston : McGraw-Hill Irwin, 2009©2009 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415.2 .H35 2009 (1).
|
|
|
|
|
|
|
|
Marketing planning : a global perspective / Svend Hollensen. by Hollensen, Svend [author.]. Edition: Second editionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Maidenhead : McGraw-Hill Higher Education, 2010©2010 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415.13 .H65 2010 (1).
|
|
|
|
Social marketing : influencing behaviors for good / Nancy R. Lee, Social Marketing Services, Inc., Philip Kotler, Nortwestern University. by Lee, Nancy, 1945- [author.] | Kotler, Philip [author.] | Kotler, Philip. Social marketing. Edition: Fourth edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Thousand Oaks, Calif. : SAGE Publications, 2011©2011 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5414 .L44 2011 (1).
|
|
|
|
|
|
|
|
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University. by Perreault, William D., eauthor | Cannon, Joseph P., Ph. D [author.] | McCarthy, E. Jerome (Edmund Jerome) [author.]. Edition: Fourteenth editon / International edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Education, 2015Copyright date: ©2015 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415 .P47 2015 (1).
|
|
|
|
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University. by Perreault, William D [author.] | Cannon, Joseph P., Ph. D [author.] | McCarthy, E. Jerome (Edmund Jerome) [author.]. Edition: Nineteenth edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill Irwin, [2014]Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415.13 .P47 2014 (1).
|
|
|
|
|
|
|
|
|
|
|
|
Marketing research / David A. Aaker, E.T. Grether Professor of Marketing and Public Policy University of California, Berkeley, V. Kumar, Richard and Susan Lenny Distinguished Chair Professor in Marketing, Director of the Marketing Ph.D. Program, and Executive Director, Center for Excellence in Brand and Customer Management, Georgia State University, Robert P. Leone, J. Vaughn and Evelyne H. Wilson Chair and Professor of Marketing, NeeleySchool of Business, Texas Christian University, George S. Day, Geoffrey T. Boisi Professor of Marketing, and Director of the Huntsman Center for Global Competition and Inovation, Whartan School, University of Pennsylvania. by Aaker, David A [author] | Kumar, V [author.] | Leone, Robert P [author.] | Day, George S [author.]. Edition: Eleventh edition, international student version.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: Singapore : Wiley, 2013Copyright date: ©2013Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415.2 .M37 2013 (1).
|
|
|
|
Marketing / Dhruv Grewal, Babson College, Michael Levy, Babson College. by Grewal, Dhruv [author.] | Levy, Michael, 1950- [author.]. Edition: Second edition, International student edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Boston : McGraw-Hill Irwin, 2010©2010. Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415 .G74 2010 (1).
|
|
|
|
|
|
|
|
Marketing research / Eric Shiu, Joseph Hair, Robert Bush and David Ortinau. by Shiu, Eric [author.] | Hair, Joseph F [author.] | Bush, Robert P [author.] | Ortinau, David J [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English London : McGraw-Hill Higher Education, 2009Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415.2 .M375 2009 (1).
|
|
|
|
|
|
|
|
Consumer behaviour / Peter M. Chisnall. by Chisnall, Peter M [author.] | Chisnall, Peter M. Marketing. Edition: Third edition.Material type: Text; Format:
print
; Literary form:
Not fiction
London ; New York : McGraw-Hill, 1995©1995. Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415.3 .C45 1995 (1).
|
|
|
|
|
|
|
|
|
|
|
|
Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick. by Jobber, David, 1947- [author.] | Ellis-Chadwick, Fiona [author.]. Edition: Seventh editionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Maidenhead : McGraw-Hill Higher Education, [2013]©2013 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415 .J63 2013 (1).
|
|
|
|
International marketing / Pervez N. Ghauri, Philip Cateora. by Ghauri, Pervez N, 1948- [author.] | Cateora, Philip R [author.]. Edition: Fourth edition.Material type: Text; Format:
print
; Literary form:
Not fiction
London : McGraw-Hill Education, [2014]©2014 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 1009.5 .G43 2014 (1).
|