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Services marketing : concepts, strategies, & cases / John E. G. Bateson., Independet Comsultant, K. Douglas Hoffman, Professor of Marketing, U iversity Distinguished Teaching Scholar Colorado State University. by Bateson, John E. G [author.] | Hoffman, K. Douglas [author.]. Edition: Fourth edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Australia ; Mason, OH : South-Western, 2011©2011. Online access: Contributor biographical information Contributor biographical information | Publisher description Publisher description | Table of contents Table of contents only | Contributor biographical information Contributor biographical information | Publisher description Publisher description | Table of contents Table of contents only Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HD 9980.5 .B38 2011 (1).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University. by Zeithaml, Valarie A [author.] | Bitner, Mary Jo [author.] | Gremler, Dwayne D [author.]. Edition: Sixth edition, International edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Singapure : McGraw-Hill Irwin, 2013©2013 Online access: Contributor biographical information | Publisher description | Table of contents only | Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HD 9980.5 .Z45 2013 (2).
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Marketing / Dhruv Grewal, Babson College, Michael Levy, Babson College. by Grewal, Dhruv [author.] | Levy, Michael, 1950- [author.]. Edition: Second edition, International student edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Boston : McGraw-Hill Irwin, 2010©2010. Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415 .G74 2010 (1).
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