Integrated marketing communications / Hans Ouwersloot and Tom Duncan.

By: Ouwersloot, Hans [author.]Contributor(s): Duncan, Tom [author.]Material type: TextTextLondon : New York : McGraw-Hill Education (UK) Ltd. ; imprint of The McGraw-Hill Co., 2008©2008 Edition: European editionDescription: xviii, 523 pages, [16] pages of plates : illustration (some color) ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0077111206 (paperback)Subject(s): Communication in marketing | Marketing -- Customer services | Interactive marketing | Direct marketingLOC classification: HF5415.123 .O89 2008Summary: Everything communicates. Any action that a company takeswill leave an impression on its consumers. IntegratedMarketing Communications is about the coherent, consistent and clear use of a company's communicationoptions. The text provides students with a solidunderstanding of all of the major marketing communicationfunctions and media alternatives, and the processes forintegrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.
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Books MEF Üniversitesi Kütüphanesi
Genel Koleksiyon HF 5415.123 .O89 2008 (Browse shelf (Opens below)) Available 0003509

Includes bibliographical references and index.

Everything communicates. Any action that a company takeswill leave an impression on its consumers. IntegratedMarketing Communications is about the coherent, consistent and clear use of a company's communicationoptions. The text provides students with a solidunderstanding of all of the major marketing communicationfunctions and media alternatives, and the processes forintegrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.

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