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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University. by Zeithaml, Valarie A [author.] | Bitner, Mary Jo [author.] | Gremler, Dwayne D [author.]. Edition: Sixth edition, International edition.Material type:  Text; Format:
print
; Literary form:
Not fiction
Singapure : McGraw-Hill Irwin, 2013©2013 Online access: Contributor biographical information | Publisher description | Table of contents only | Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HD 9980.5 .Z45 2013 (2).
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Integrated marketing communications / Hans Ouwersloot and Tom Duncan. by Ouwersloot, Hans [author.] | Duncan, Tom [author.]. Edition: European edition.Material type: Text; Format:
print
; Literary form:
Not fiction
London : New York : McGraw-Hill Education (UK) Ltd. ; imprint of The McGraw-Hill Co., 2008©2008 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415.123 .O89 2008 (1).
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