Customer centricity : focus on the right customers for strategic advantage / Peter Fader.

By: Fader, Peter [author.]Material type: TextTextSeries: Fader, Peter. tWharton executive education customer centricity essentials: Wharton executive essentials seriesPublisher: Philadeplphia : Wharton, 2012©2012 Edition: Second editionDescription: 125 pages ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1613630158Subject(s): Customer relations -- Management | Strategic planningLOC classification: HF5415.5 .F33 2012
Contents:
Product Centricity: Cracks in the Foundation -- Customer Centricity: The New Model for Success -- Customer Equity: New Views on Value -- Customer Lifetime Value: The Real Worth of Your Customers -- Customer Relationship Management: The First Step Toward Customer Centricity.
Summary: Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
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Books MEF Üniversitesi Kütüphanesi
Genel Koleksiyon HF 5415.5 .F33 2012 (Browse shelf (Opens below)) Available 0003885

Includes index.

First edition published under the title: Wharton executive education customer centricity essentials, 2011.

Product Centricity: Cracks in the Foundation -- Customer Centricity: The New Model for Success -- Customer Equity: New Views on Value -- Customer Lifetime Value: The Real Worth of Your Customers -- Customer Relationship Management: The First Step Toward Customer Centricity.

Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

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