Marketing management : knowledge and skills / J. Paul Peter, University of Wisconsin, Madison, James H. Donnelly, Jr., University of Kentucky.

By: Peter, J. Paul [author.]Contributor(s): Donnelly, James H [author.]Material type: TextTextNew York, NY : McGraw-Hill Irwin, 2013Copyright date: ©2013 Edition: Eleventh editionDescription: xvii, 796 pages : illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0077861051 (alk. paper)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesGenre/Form: Case studies.LOC classification: HF5415.13 .P48 2013Summary: Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books MEF Üniversitesi Kütüphanesi
Genel Koleksiyon HF 5415.13 .P48 2013 (Browse shelf (Opens below)) Available 0003508

Includes bibliographical references and index.

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

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