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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: Tenth edition, global edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Education, [2015]Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5823 .B387 2015 (1).
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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

by Percy, Larry [author.] | Elliott, Richard H [author.].

Edition: Fourth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Oxford : Oxford University Press, 2012©2012 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5823 .P47 2012 (1).
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