Includes bibliographical references and index.

From the layout of a library's web banner to its printed newsletter to the swag handed out during summer reading programs, libraries make their visual identities known through the many forms of communication they produce and share. And even if "graphic designer" isn't technically in your job description, chances are you're still doing it. Wouldn't you like to do it better? In this approachable introduction to graphic design, Wakimoto speaks directly to library staff. Her book leads readers through a structured exploration of design concepts that can be applied immediately to library-specific projects. Perfect for complete novices as well as those wishing to build on existing skills, this book offers a concise overview of graphic design fundamentals such as typography, color, layout, and using images; outlines a design process for busy librarians that emphasizes a pragmatic approach to creating materials; explains how to use tools like templates and style guides, and how to choose the right software for a particular project; includes guidance on creating bookmarks, brochures, flyers, and buttons; shows how to get more bang for your buck through flexible designs that can be repurposed; delves into web banner design; and provides a resource guide and suggestions for further readings. Under Wakimoto's tutelage, librarians in any setting can apply what they learn to create engaging, effective visual communications for their libraries.--Back cover.