Direct marketing : strategy, planning, execution / Edward L. Nash.
Material type:
TextLanguage: English New York : McGraw Hill, 2000 ©2000Edition: Fourth editionDescription: xxxii, 600 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0071352872 (hardback)Subject(s): Direct marketingLOC classification: HF5415.126 .N37 2000Online resources: Contributor biographical information Contributor biographical information | Publisher description Publisher description | Table of contents Table of contents | Contributor biographical information Contributor biographical information | Publisher description Publisher description | Table of contents Table of contents Summary: The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HF 5415.126 .N37 2000 (Browse shelf (Opens below)) | Available | 0003068 |
Includes index.
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
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