Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lİncoln, William Wells, University of Minnesota.
Material type:
TextBoston : Prentice Hall, 2012©2012 Edition: Global edition / Ninth editionDescription: 685 pages : illustrations (chiefly color) ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780273752929 (paperback)Subject(s): AdvertisingLOC classification: HF5823 .W455 2012Summary: For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication--as well as the implications of these changes to traditional practice--and presents them to students through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HF 5823 .W455 2012 (Browse shelf (Opens below)) | Available | 0003188 |
Includes bibliographical references (pages 656-668) and index.
For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication--as well as the implications of these changes to traditional practice--and presents them to students through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.