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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business Dartmouth College.

by Keller, Kevin Lane, 1956- [author.].

Series: Always learningEdition: Fourth edition, Global edition.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Harlow, Essex : Pearson, [2013]©2013 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HD 69 .B7 K46 2013 (1).
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Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller, Darmouth College.

by Keller, Kevin Lane, 1956- [author.].

Edition: Third edition.Material type: Text Text; Format: print Language: English Upper Saddle River, NJ : Pearson/Prentice-Hall, 2008©2008. Other title: Lessons from the world's strongest brands..Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HD 69 .B7 K45 2008 (1).
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