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Marketing : principles & perspectives / William O. Bearden, University of South Caroline, Thomas N. Ingram, Colorado State University, Raymond W. LaForge, University of Louisville.

by Bearden, William O, 1945- [author.] | Ingram, Thomas N [author.] | LaForge, Raymond W [author.].

Series: McGraw-Hill/Irwin series in marketingEdition: Fourth edition.Material type: Text Text; Format: print ; Literary form: Not fiction New York : McGraw-Hill/Irwin, 2004©2004. Online access: Publisher description Publisher description | Table of contents Table of contents | Publisher description Publisher description | Table of contents Table of contents Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415.1 .B43 2004 (1).
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Marketing, principles & perspectives / William O. Bearden, University of South Carolina, Thomas N. Ingram, Colorado State University, Raymond W. LaForge, University of Louisville.

by Bearden, William O, 1945- [author.] | Ingram, Thomas N [author.] | LaForge, Raymond W [author.].

Series: McGraw-Hill | McGraw-HillEdition: Third ediiton.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Boston, Mass. : McGraw-Hill, 2001Copyright date: ©2001Other title: Marketing, principles and perspectives.Availability: Items available for reference: MEF Üniversitesi Kütüphanesi İşlemdeCall number: HF 5415.1 .B4155 2001 (1). :