Public relations : the profession and the practice / Dan Lattimore, Otis Baskin, Suzette T. Heiman, Elizabeth L. Toth.

Contributor(s): Lattimore, Dan [author.] | Baskin, Otis [author.] | Heiman, Suzette T [author.] | Toth, Elizabeth L [author.]Material type: TextTextNew York : McGraw-Hill, 2013©2012 Edition: Fourth edition, International editionDescription: 1 volume (various pagings) : color illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 007131072x (paperback)Subject(s): Public relations | Public relations -- United StatesLOC classification: HM1221 .P82 2013Summary: "Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"-- Provided by publisher.
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Includes bibliographical references and index.

"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"-- Provided by publisher.