Relationship marketing : perspectives, dimensions and contexts / Tracy Harwood, Tony Garry and Anne Broderick.

By: Harwood, Tracy [author.]Contributor(s): Garry, Tony [author.] | Broderick, Anne [author.]Material type: TextTextMaidenhead : McGraw-Hill Education, 2008©2008 Description: xxii, 242 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0077114221 (paperback)Subject(s): Relationship marketingLOC classification: HF5415.55 .H37 2008Summary: This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing.
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Genel Koleksiyon HF 5415.55 .H37 2008 (Browse shelf (Opens below)) Available 0003284

Includes bibliographical references and index.

This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing.