Fundamentals of selling : customers for life through service / Charles M. Futrell, Texas A&M University.
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingBoston, Mass. : McGraw-Hill/Irwin, 2004©2004 Edition: Eight edition, International editionDescription: xxiii, 610 pages : illustrations ; 26 cm. + 1 CD-ROM (3 1/2 in.)Content type: text | two-dimensional moving image Media type: unmediated | computer Carrier type: volume | computer discISBN: 0071214615 (International : alk. paper)Subject(s): SellingLOC classification: HF5438.25 .F87 2004Online resources: Publisher description | Table of contents only | Publisher description | Table of contents only Summary: This work develops contemporary themes such as relationship selling and technology. It includes end-of-chapter case material, career profiles, summaries of major selling issues, sales application questions, and further exploring the sales world exercises.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| CD-ROM Supplements | MEF Üniversitesi Kütüphanesi | Ödünç Bankosu | HF 5438.25 .F87 2004 CD-ROM Suppl. (Browse shelf (Opens below)) | Available | 0004362 | ||
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HF 5438.25 .F87 2004 (Browse shelf (Opens below)) | Available | 0003192 |
Includes bibliographical references (pages 587-591) and index.
This work develops contemporary themes such as relationship selling and technology. It includes end-of-chapter case material, career profiles, summaries of major selling issues, sales application questions, and further exploring the sales world exercises.