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International marketing / Philip R. Cateora, Fellow , Academy of International Business University of Colorado, Mary C. Gilly, University of California, Irvine, John L. Graham, University of California, Irvine. by Cateora, Philip R [author.] | Gilly, Mary C [author.] | Graham, John L [author.]. Edition: Fourteenth edition, International edition.Material type:  Text; Format:
print
; Literary form:
Not fiction
New York : McGraw-Hill, 2020©2009 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 1416 .C375 2010 (1).
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International marketing / Pervez N. Ghauri, Philip Cateora. by Ghauri, Pervez N, 1948- [author.] | Cateora, Philip R [author.]. Edition: Fourth edition.Material type: Text; Format:
print
; Literary form:
Not fiction
London : McGraw-Hill Education, [2014]©2014 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 1009.5 .G43 2014 (1).
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