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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

by Arens, William F [author.] | Weigold, Michael F, 1958- [author.] | Arens, Christian, eauthor.

Edition: Thirteenth edition, International edition.Material type: Text Text; Format: print ; Literary form: Not fiction Boston : McGraw-Hill Irwin, 2011©2011 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5821 .A74 2011 (1).
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Contemporary advertising / William F. Arens.

by Arens, William F [author.].

Series: McGraw-Hill/Irwin series in marketingEdition: Eight edition.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Boston : McGraw-Hill Irwin, 2002©2002. Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5821 .A74 2002 CD-ROM Suppl. (2).
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