Marketing, principles & perspectives / William O. Bearden, University of South Carolina, Thomas N. Ingram, Colorado State University, Raymond W. LaForge, University of Louisville.
Material type:
TextLanguage: English Series: McGraw-Hill | McGraw-HillPublisher: Boston, Mass. : McGraw-Hill, 2001Copyright date: ©2001Edition: Third ediitonDescription: xxxvii, 596 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0072322977 (paperback)Other title: Marketing, principles and perspectivesSubject(s): Marketing -- United StatesLOC classification: HF5415.1 .B4155 2001Subject: Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an Internet Marketing chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, Third Edition offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors.
https://www.amazon.com/Marketing-Principles-Perspectives-Ingram/dp/0072322977
| Item type | Current library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Kataloglama Birimi | HF 5415.1 .B4155 2001 (Browse shelf (Opens below)) | İşlemde | 0025518 |
Includes index.
Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an Internet Marketing chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, Third Edition offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors.
https://www.amazon.com/Marketing-Principles-Perspectives-Ingram/dp/0072322977