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Markalaşma ve reklam / Ersu Deniz ; editör Ece Gözsüz ; kapak tasarımı Mustafa Saldamlı.

by Deniz, Ersu [author.] | Gözsüz, Ece [editor.] | Saldamlı, Mustafa [cover designer.].

Material type: Text Text; Format: print festschrift ; Literary form: Not fiction Language: Turkish İstanbul : Kumsaati Yayın Dağıtım Ltd. Şti., 2013Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HD 69 .B7 D46 2013 (1). Items available for reference: MEF Üniversitesi Kütüphanesi İşlemdeCall number: HD 69 .B7 D46 2013 (1).
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Yeni nesil reklamcılık : dijital çağ için yeni kurallar / Fons Van Dyck ; genel yayın yönetmeni Ali Atıf Bir ; çevirmen Volkan Eke ; kapak tasarımı Ersel Hira.

by Van Dyck, Fons [author.] | Bir, Ali Atıf [publishing director.] | Eke, Volkan [translator.] | Hira, Ersel [cover designer.].

Series: The Kitap YayınlarıEdition: İkinci baskı: The Kitap, Mart 2017.Material type: Text Text; Format: print ; Literary form: Essays Language: Turkish Original language: English İstanbul : The Kitap Yayınları, 2017©2015 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5823 .V3619 2017 (1).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.

by Clow, Kenneth E [author.] | Baack, Donald [author.].

Edition: Sixth edition, global edition.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Boston : Pearson, [2014]©2014 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415.123 .C58 2014 (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: Tenth edition, global edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Education, [2015]Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5823 .B387 2015 (1).
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Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lİncoln, William Wells, University of Minnesota.

by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wells, William, 1926- [author.] | Moriarty, Sandra E. (Sandra Ernst). Advertising.

Edition: Global edition / Ninth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Boston : Prentice Hall, 2012©2012 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5823 .W455 2012 (1).
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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

by Arens, William F [author.] | Weigold, Michael F, 1958- [author.] | Arens, Christian, eauthor.

Edition: Thirteenth edition, International edition.Material type: Text Text; Format: print ; Literary form: Not fiction Boston : McGraw-Hill Irwin, 2011©2011 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5821 .A74 2011 (1).
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Reklam teorileri / editörler Prof. Dr. Ali Atıf Bir, İletişim Bilimleri Enstitüsü, Prof. Dr. H. Kemal Suher, Bahçeşehir Üniversitesi ; editör asistanı Kevser Zeynep Meral, Bahçeşehir Üniversitesi Doktora Öğrencisi, genel yayın yönetmeni Prof. Dr. Ali Atıf Bir.

by Bir, Ali Atıf [editor, publishing director.] | Suher, H. Kemal [editor.] | Meral, Kevser Zeynep [editor.].

Series: The Kitap | The Kitapİletişim/medyaEdition: Birinci baskı: The Kitap, Kasım 2017.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Turkish Şişli, İstanbul : The Kitap, 2017©2017 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5823 .R45 2017 (2).
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Maksimum korunma : korku çağında reklam / Gökçe Zeybek Kabakcı ; editör Aksu Bora ; yayına hazırlayan Feride Felenk ; kapak Suat Aysu ; kapak fotoğrafı Hüseyin Türk.

by Kabakcı, Gökçe Zeybek, 1983- [author.] | Bora, Aksu [editor.] | Felenk, Feride [editor.] | Aysu, Suat [cover designer.] | Türk, Hüseyin [photographer.].

Series: İletişim Yayınları | İletişim Yayınları ; 2722. | İletişim YayınlarıAraştırma-İnceleme ; 447.Edition: Birinci baskı: Şubat 2019.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Turkish Publisher: Fatih, İstanbul : İletişim Yayınları, 2019Manufacturer: Topkapı, İstanbul : Sena Ofset. Copyright date: ©2019 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5822 .K33 2019 (1).
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Satış dehası : satış bilimine dair 40 bilimsel gerçek / Graham Jones ; çeviren Ufuk Batum ; editör Tuğçe Ayteş ; sayfa tasarımı Ceyda Çakıcı Baş.

by Jones, Graham A, 1956- [author. ] | Batum, Ufuk [translator.] | Ayteş, Tuğçe [editor.] | Baş, Ceyda Çakıcı [typographer.].

Series: The Kitap YayınlarıEdition: Birinci baskı : The Kitap, Temmuz 2019.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Turkish Original language: English Publisher: Üsküdar, İstanbul : The Kitap Yayınları, 2019Manufacturer: Küçükçekmece, İstanbul : Optimum Basım Yayın San. ve Tic. A.Ş. Copyright date: ©2019Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5438.25 .J6619 2019 (1).
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Dijital reklamın gizli dünyası : içerik pazarlaması ve doğal görünen reklamlar / Mara Einstein ; genel yayın yönetmeni Prof. Dr. Ali Atıf Bir ; editör Suat Hayri Küçük ; çevirmen Damla Tanla ; kapak tasarımı Anıl Çezik, Enes Nis.

by Einstein, Mara [author. ] | Bir, Ali Atıf [publishing director. ] | Küçük, Suat Hayri [editor. ] | Tanla, Damla [translator.] | Çezik, Anıl [cover designer. ] | Nis, Enes [cover designer. ].

Series: The Kitap YayınlarıEdition: Birinci Baskı: The Kitap, Kasım 2018. Material type: Text Text; Format: print ; Literary form: Fiction Language: Turkish Original language: English Publisher: Üsküdar, İstanbul : The Kitap Yayınları, 2018Manufacturer: Haramidere, İstanbul : Pasifik Ofset. Copyright date: ©2018Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 6146 .I58 E4619 2018 (1).
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İkna çağı : propagandanın gündelik kullanımı ve suistimali / Anthony Pratkanis, Elliot Aronson ; çevirmen Nagihan Haliloğlu ; genel yayın yönetmeni Prof. Dr. Ali Atıf Bir ; yayına hazırlayan Celal Yağcı.

by Pratkanis, Anthony R [author.] | Aronson, Elliot [author.] | Haliloğlu, Nagihan [translator.] | Bir, Ali Atıf [publishing director.] | Yağcı, Celal [editor.].

Series: The Kitap Yayınları. İletişim/medyaEdition: Birinci baskı: The Kitap, Kasım 2018.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Turkish Original language: English Üsküdar, İstanbul : The Kitap Yayınları, 2018©2018 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HM 263 .P7319 2018 (1).
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How much is enough? : getting the most from your advertising dollar / John Philip Jones.

by Jones, John Philip [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1992©1992. Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5821 .J66 1992 (1).
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Contemporary advertising / William F. Arens.

by Arens, William F [author.].

Series: McGraw-Hill/Irwin series in marketingEdition: Eight edition.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Boston : McGraw-Hill Irwin, 2002©2002. Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5821 .A74 2002 CD-ROM Suppl. (2).
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Persuasive advertising : evidence-based principles / by J. Scott Armstrong, The Whartaon School University of Pennsylvania ; with collaboration from Gerry Lukeman, Chairman Emeritus, Ipsos ASI and Sandeep Patnaik, Research Director, Gallup & Robinson.

by Armstrong, Jon Scott, 1937- [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Basingstoke : Palgrave Macmillan, 2010©2010 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5823 .A76 2010 (1).
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Advertising creative : strategy, copy, design / Tom Altstiel, PKA Marketing, Jean Grow, Marquette University.

by Altstiel, Tom [author.] | Grow, Jean [author.].

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE Publications, [2013]Copyright date: ©2013Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5823 .A48 2013 (1).
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Postmodern kimliğin inşasında televizyon reklamlarının etkisi / Meryem Köse Serdar ; editör Hikmet Konar ; kapak tasarım Hüseyin Özkan.

by Serdar, Meryem Köse [author.] | Konar, Hikmet [editor.] | Özkan, Hüseyin [cover designer.].

Series: Kum Saati Yayınları | Kum Saati YayınlarıMaterial type: Text Text; Format: print Language: Turkish Publisher: Zeytinburnu, İstanbul : Kum Saati Yayınları, 2015Manufacturer: Bornova, İzmir : İlkay Matbaacılık Basın Yayıncılık San. Tic. Ltd. Şti. Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HM 706 .S47 2015 (1).
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Adman author / Ender Merter ; translator Haluk Mesci ; publication coordinator Hazal Baran ; cover design Sefa Sofuoğlu ; page layout Derya Yetişkin.

by Merter, Ender, 1960- [author. ] | Mesci, Haluk [translator. ] | Baran, Hazal [publication coordinator. ] | Sofuoğlu, Sefa [cover designer. ] | Yetişkin, Derya [typographer. ].

Series: Literatür Publishing ; 831. Edition: First edition, April 2020. Material type: Text Text; Format: print ; Literary form: Not fiction Language: Turkish Original language: English Publisher: Beyoğlu, İstanbul : Literatür Yayıncılık, 2020Manufacturer: Kağıthane, İstanbul : MD Basım. Copyright date: ©2019Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5825 .M4713 2019 (1).
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