The social media report of the Turkish radio market in the new digital age / Associate Prof. Mihalis (Michael) Kuyucu ; cover design İbrahim Kaya.
Material type:
TextLanguage: English Publisher: Ankara : İKSAD Publishing House, 2018Manufacturer: Topkapı, İstanbul : Akademi Basın Yayın. Copyright date: ©2018Description: 123 pages : illustrations ; 20 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9786057510662 (paperback)Subject(s): Mass media | Social mediaLOC classification: P91 .K89 2018Subject: This book is about the transformation of radio medium from traditional media to new media. The book explor the history of radio and its effects in the development of formats. In the second part of the titled “The Social Media Report of the Turkish Radio Market in the New Digital Age” you may find a very detailed research of how radio convergences with social media in the sample of Turkey. Th author of the book who is a media Professional and a radio man from 1994 made a deep research on the social media accounts of Turkish radio stations and explored how these radios used their Twitter and Facebook accounts for communication and survive in the market. The book gives s a detailed analysis of the social media accounts usage for the first seven months of 2018. İn the final part of the book there is a social media marketing analysis and some advice for the social media use of Turkish radio stations. https://www.kitapsec.com/Products/The-Social-Media-Report-of-the-Turkish-Radio-Market-in-the-New-Digital-Age-Michael-Kuyucu-Zinde-Yayincilik-390370.html
| Item type | Current library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Kataloglama Birimi | P 91 .K89 2018 (Browse shelf (Opens below)) | İşlemde | 0016356 |
Includes biblographical references (pages 113-122).
This book is about the transformation of radio medium from traditional media to new media. The book explor the history of radio and its effects in the development of formats. In the second part of the titled “The Social Media Report of the Turkish Radio Market in the New Digital Age” you may find a very detailed research of how radio convergences with social media in the sample of Turkey. Th author of the book who is a media Professional and a radio man from 1994 made a deep research on the social media accounts of Turkish radio stations and explored how these radios used their Twitter and Facebook accounts for communication and survive in the market. The book gives s a detailed analysis of the social media accounts usage for the first seven months of 2018. İn the final part of the book there is a social media marketing analysis and some advice for the social media use of Turkish radio stations.