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Harvard business review on increasing customer loyalty.

Series: Harvard business review paperback seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Boston, Mass. : Harvard Business Review Press, 2011©2011 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415.525 .H37 2011 (1).
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Cyber war : the next threat to national security and what to do about it / Richard A. Clarke and Robert K. Knake.

by Clarke, Richard A. (Richard Alan), 1951- [author.] | Knake, Robert K [author.].

Edition: First edition.Material type: Text Text; Format: print New York : Ecco, 2010©2010 Availability: No items available : Checked out (1).
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The progress principle : using small wins to ignite joy, engagement, and creativity at work / Teresa Amabile, Steven Kramer.

by Amabile, Teresa [author.] | Kramer, Steven [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business Review Press, [2011]Copyright date: ©2011. Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5549.5 .M63 A53 2011 (1).
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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

by Percy, Larry [author.] | Elliott, Richard H [author.].

Edition: Fourth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Oxford : Oxford University Press, 2012©2012 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5823 .P47 2012 (1).
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The handbook of fixed income securities / Frank J. Fabozzi, editor ; with the assistance of Steven V. Mann.

by Fabozzi, Frank J [editor] | Mann, Steven V [editor of compilation.].

Edition: Eighth edition.Material type: Text Text; Format: print ; Literary form: Not fiction New York : McGraw-Hill, 2012©2012 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HG 4651 .H36 2012 (1).
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Designing social research : a guide for the bewildered / Ian Greener.

by Greener, Ian [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Los Angeles ; London : SAGE, 2011©2011 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: H 61 .G74 2011 (1).
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Integrated marketing communications / Hans Ouwersloot and Tom Duncan.

by Ouwersloot, Hans [author.] | Duncan, Tom [author.].

Edition: European edition.Material type: Text Text; Format: print ; Literary form: Not fiction London : New York : McGraw-Hill Education (UK) Ltd. ; imprint of The McGraw-Hill Co., 2008©2008 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415.123 .O89 2008 (1).
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Social marketing : influencing behaviors for good / Nancy R. Lee, Social Marketing Services, Inc., Philip Kotler, Nortwestern University.

by Lee, Nancy, 1945- [author.] | Kotler, Philip [author.] | Kotler, Philip. Social marketing.

Edition: Fourth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Thousand Oaks, Calif. : SAGE Publications, 2011©2011 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5414 .L44 2011 (1).
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Advertising creative : strategy, copy, design / Tom Altstiel, PKA Marketing, Jean Grow, Marquette University.

by Altstiel, Tom [author.] | Grow, Jean [author.].

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE Publications, [2013]Copyright date: ©2013Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5823 .A48 2013 (1).
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Innovation prowess : leadership strategies for accelerating growth / Georges S. Day.

by Day, George S [author.].

Series: Wharton executive essentialsMaterial type: Text Text; Format: print ; Literary form: Not fiction Philadelphia, PA. : Wharton Digital Press, 2013©2013 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HD 57.7 .D39 2013 (1).
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Textbook on international law / Martin Dixon, MA, PhD (Oxon, Cantab), Reader in Law, University of Cambridge, Fellow, Queens' College, Cambridge, Visiting Professor of Law, City University, London.

by Dixon, Martin (Martin J.) [author.].

Edition: Seventh edition.Material type: Text Text; Format: print ; Literary form: Not fiction Oxford ; New York : Oxford University Press, 2013©2013 Other title: International law.Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: KZ 3225 .D59 A38 2013 (1).
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Global environmental politics / Pamela S. Chasek, David L. Downie, Janet Welsh Brown.

by Chasek, Pamela S, 1961- [author.] | Downie, David Leonard [author.] | Brown, Janet Welsh [author.].

Series: Dilemmas in world politicsEdition: Sixth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boulder, Colorado : Westview Press, a member of the Perseus Books Group, [2014]©2014 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: GE 170 .C43 2014 (1).
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Operations and supply chain management / F. Robert Jacobs, Indiana University, Richard B. Chase, University of Southern California.

by Jacobs, F. Robert [author.] | Chase, Richard B [author.].

Series: The McGgraw-Hill/Irwin series operations and decision sciencesEdition: Fourteenth global edition.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York : McGraw-Hill/Irwin, [2014]Copyright date: ©2014Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: TS 155 .J33 2014 (1).
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Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina.

by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.].

Edition: Sixteenth edition, global edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, [2016]©2016 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415 .K68 2016 (3).
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The money market / Marcia Stigum, Anthony Crescenzi

by Stigum, Marcia L [author.] | Crescenzi, Anthony [author.].

Edition: Fourth edition.Material type: Text Text; Format: print ; Literary form: Not fiction New York, NY : McGraw-Hill, 2007©2007 Other title: Stigum's money market..Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HG 226 .S75 2007 (1).
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Financial shenanigans / Howard Schilit, Jeremy Perler.

by Schilit, Howard Mark, 1952- [author.] | Perler, Jeremy [author.].

Edition: Third edition, [Fully revized and updated].Material type: Text Text; Format: print ; Literary form: Not fiction New York : McGraw-Hill, 2010©2010 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5681 .B2 S34 2010 (1).
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Business to business marketing : a value-driven approach / Biemans, Wim G.

by Biemans, Wim G [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction London ; Boston : McGraw-Hill Higher Education, 2010©2010 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415.1263 .B53 2010 (1).
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Marketing management : a contemporary perspective / Christian Homburg, Sabine Kuester and Harley Krohmer.

by Homburg, Christian [author.] | Kuester, Sabine [author.] | Krohmer, Harley [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction London: McGraw-Hill Higher Education, 2013©2013 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415.13 .H66 2013 (1).
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Marketing research / Eric Shiu, Joseph Hair, Robert Bush and David Ortinau.

by Shiu, Eric [author.] | Hair, Joseph F [author.] | Bush, Robert P [author.] | Ortinau, David J [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English London : McGraw-Hill Higher Education, 2009Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415.2 .M375 2009 (1).
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Creativity for a new curriculum: 5-11 / edited by Lynn D. Newton.

by Newton, Lynn D, 1953- [editor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Abingdon, Oxon ; New York, NY : Routledge, 2012©2012 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: LB 1590.5 .C74 2012 (1).
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