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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University. by Zeithaml, Valarie A [author.] | Bitner, Mary Jo [author.] | Gremler, Dwayne D [author.]. Edition: Sixth edition, International edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Singapure : McGraw-Hill Irwin, 2013©2013 Online access: Contributor biographical information | Publisher description | Table of contents only | Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HD 9980.5 .Z45 2013 (2).
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Foundations of marketing / John Fahy and David Jobber. by Fahy, John [author.] | Jobber, David [author.]. Material type: Text; Format:
print
; Literary form:
Fiction
London: McGraw-Hill Higher Education, 2012©2012 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 5415 .F34 2012 (1).
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Hopes and prospects / Noam Chomsky. by Chomsky, Noam, 1928- [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
London : Penguin Books, 2011©2010 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: JZ 1480 .C47 2011 (1).
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International marketing / Philip R. Cateora, Fellow , Academy of International Business University of Colorado, Mary C. Gilly, University of California, Irvine, John L. Graham, University of California, Irvine. by Cateora, Philip R [author.] | Gilly, Mary C [author.] | Graham, John L [author.]. Edition: Fourteenth edition, International edition.Material type: Text; Format:
print
; Literary form:
Not fiction
New York : McGraw-Hill, 2020©2009 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HF 1416 .C375 2010 (1).
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Strategy : analysis and practice / John McGee, Howard Thomas and David Wilson. by McGee, John [author.] | Thomas, Howard, 1943- [author.] | Wilson, David C. (David Charles), 1951- [author.]. Edition: Second editionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Maidenhead, Berkshire : McGraw-Hill Higher Education, [2010]©2010 Availability: Items available for loan: MEF Üniversitesi KütüphanesiCall number: HD 30.28 .M34 2010 (1).
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