TY  - BOOK
AU  - Lattimore,Dan
AU  - Baskin,Otis
AU  - Heiman,Suzette T.
AU  - Toth,Elizabeth L.
TI  - Public relations: the profession and the practice 
SN  - 007131072x (paperback)
AV  - HM1221 .P82 2013
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Public relations
KW  - United States
N1  - Includes bibliographical references and index
N2  - "Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media.  The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds.  The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"--
ER  -