Public relations :  the profession and the practice / 
Dan Lattimore, Otis Baskin, Suzette T. Heiman, Elizabeth L. Toth. 
 - Fourth edition, International edition. 
 - 1 volume (various pagings) :  color illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media.  The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds.  The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"-- 
<br/><br/><label>ISBN: </label>007131072x (paperback) 9780071310727 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States.
<br/><br/><label>LC Class. No.: </label>HM1221  / .P82 2013