TY  - BOOK
AU  - Harwood,Tracy
AU  - Garry,Tony
AU  - Broderick,Anne
TI  - Relationship marketing: perspectives, dimensions and contexts 
SN  - 0077114221 (paperback)
AV  - HF5415.55 .H37 2008
PY  - 2008///
CY  - Maidenhead
PB  - McGraw-Hill Education
KW  - Relationship marketing
N1  - Includes bibliographical references and index
N2  - This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing
ER  -