TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins,John W.
TI  - Marketing strategy: a decision-focused approach 
SN  - 1259010902 (paperback)
AV  - HF5415.13 .W35 2014
PY  - 2014///]
CY  - New York, NY
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -