Walker, Orville C., <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker, Jr., James D. Watkins Professor of Marketing, Emeritus, University of Minnesota, John W. Mullins, Associate Proffessor of Management Practice in Marketing and Entrepreneurship, London Business School. 
 - Eight edition / International edition. 
 - xvi, 368 pages :   illustrations;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1259010902 (paperback) 9781259010903 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W35 2014