TY  - BOOK
AU  - Palmer,Adrian
TI  - Principles of services marketing
SN  - 0077152344 (paperback)
AV  - HF5415.13 .P35 2014
PY  - 2014///]
CY  - Maidenhead
PB  - McGraw-Hill Education/Higher education
KW  - Marketing
KW  - Management
KW  - Service industries
N1  - Includes bibliographical references and index
N2  - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation
ER  -