Palmer, Adrian, <br/><br/>
Principles of services marketing / 
Adrian Palmer. 
 - xviii, 495 pages :  illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. 
<br/><br/><label>ISBN: </label>0077152344 (paperback) 9780077152345 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P35 2014