Eye tracking methodology : theory and practice /
Andrew T. Duchowski, School of Computing Clemson University Clemson, SC, USA.
- Third edition.
- 366 pages : charts, photographs ; 24 cm.
- Springer ; Computer science. .
- Springer ; Computer science. .
Includes bibliographical references (pages 341-357) and index (pages 359-366).
1 Visual attention -- 2 Neurological substrate of the HVS -- 3 Visual pschophysics -- 4 Taxonomy and models of eye movements. Part I Introduction to the human visual system (HVS). 5 Eye tracking techniques -- 6 Head-mounted system hardware installation -- 7 Head-mounted system software development -- 8 Head-mounted system calibration -- 9 Table-mounted system hardware installation -- 10 Table-mounted system software development -- 11 Table-mounted system calibration -- 12 Using an open source application program interface -- 13 Eye movement analysis -- 14 Advanced eye movement analysis -- 15 The gaze analytics pipeline -- 16 Eye Movement synthesis. Part II Eye tracking systems. 17 Experimental deign -- 18 Suggested empiricial guidelines -- 19 Case studies. Part III Eye tracking methodology. 20 Diversity and types of eye tarcking applications -- 21 Neuroscience and psychology -- 22 Industrial engineering and human factors -- 22 Marketinf/advertising -- 24 Computer science. Part IV Eye tarcking applications.
This book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.
The third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS.
Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program. https://www.amazon.com.tr/Eye-Tracking-Methodology-Theory-Practice/dp/3319578812