TY  - BOOK
AU  - Hunger,J.David
AU  - Wheelen,Thomas L.
TI  - Essentials of strategic management / 
T2  - Pearson custom library
SN  - 9781292020907
AV  - HD30.28 .H86 2014
PY  - 2014///]
CY  - Harlow, Essex
PB  - Pearson
KW  - Strategic planning
KW  - Case method
N1  - Includes bibliographical references and index
N2  - This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.  This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point
ER  -