Thaler, Richard H., 1945-

Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. - viii, 312 pages : illustrations ; 21 cm.

Includes bibliographical references (pages 281-302) and index.

9780143115267


Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.
Consumer behavior.

HB74.P8 / T43 2009