Thaler, Richard H., 1945-
Nudge : improving decisions about health, wealth, and happiness /
Richard H. Thaler, Cass R. Sunstein.
- viii, 312 pages : illustrations ; 21 cm.
Includes bibliographical references (pages 281-302) and index.
9780143115267
Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.
Consumer behavior.
HB74.P8 / T43 2009