Gamble, John <br/><br/>
Essentials of strategic management :  the quest for competitive advantage / 
John E. Gamble, University of South Alabama, Arthur A. Thompson, Jr., The University of Alabama, Margaret A. Peteraf, Dartmouth College. 
 - Third edition, international edition. 
 - xl, 519 pages :  color illustrations ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name. 
<br/><br/><label>ISBN: </label>1259071480 (paperback) 9781259071485 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Business planning.<br/>Competition.<br/>Strategic planning--Case studies.
<br/><br/><label>LC Class. No.: </label>HD30.28  / .G36 2013