Nash, Edward L., <br/><br/>
Direct marketing :  strategy, planning, execution / 
Edward L. Nash. 
 - Fourth edition. 
 - xxxii, 600 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/> The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing. 
<br/><br/><label>ISBN: </label>0071352872 9780071352871 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .N37 2000