TY  - BOOK
AU  - Haugtvedt,Curtis P.
AU  - Herr,Paul
AU  - Kardes,Frank R.
TI  - Handbook of consumer psychology
T2  - Marketing and consumer psychology series
SN  - 080585603X
AV  - HF5415.32 .H36 2008
PY  - 2008///
CY  - New York
PB  - Lawrence Erlbaum Associates
KW  - Consumer behavior
KW  - Decision making
KW  - Marketing
KW  - Psychological aspects
KW  - Advertising
N1  - Includes bibliographical references and indexes; --; Toward a psychology of consumer creativity; James E. Burroughs, C. Page Moreau, and David Glen Mick --; Compulsive buying : review and reflection; Ronald J. Faber, and Thomas C. O'Guinn --; Summing up the state of coping research : prospects and prescriptions for consumer research; Adam Duhachek --; Self-reports in consumer research; Kimberlee Weaver and Norbert Schwarz --; Cross-cultural consumer psychology; Sharon Shavitt, Angela Y. Lee, and Timothy P. Johnson --; Measurement error in experimental designs in consumer psychology; Madhu Viswanathan --; Individual differences : tools for theory testing and understanding in consumer psychology research; Curtis P. Haugtvedt, Kaiya Liu, and Kyeong Sam Min --; Neuroeconomics : foundational issues and consumer relevance; Giovanna Egidi, Howard C. Nusbaum, and John T. Cacioppo
N2  - This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.  The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising
UR  - https://www.loc.gov/catdir/toc/ecip0717/2007017528.html
UR  - https://www.loc.gov/catdir/enhancements/fy0731/2007017528-d.html
UR  - https://www.loc.gov/catdir/toc/ecip0717/2007017528.html
UR  - https://www.loc.gov/catdir/enhancements/fy0731/2007017528-d.html
ER  -