Handbook of consumer psychology /
edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.
- xvi, 1273 pages : illustrations ; 27 cm.
- Marketing and consumer psychology series .
- Marketing and consumer psychology series. .
Includes bibliographical references and indexes.
Toward a psychology of consumer creativity / Compulsive buying : review and reflection / Summing up the state of coping research : prospects and prescriptions for consumer research / Self-reports in consumer research / Cross-cultural consumer psychology / Measurement error in experimental designs in consumer psychology / Individual differences : tools for theory testing and understanding in consumer psychology research / Neuroeconomics : foundational issues and consumer relevance / James E. Burroughs, C. Page Moreau, and David Glen Mick -- Ronald J. Faber, and Thomas C. O'Guinn -- Adam Duhachek -- Kimberlee Weaver and Norbert Schwarz -- Sharon Shavitt, Angela Y. Lee, and Timothy P. Johnson -- Madhu Viswanathan -- Curtis P. Haugtvedt, Kaiya Liu, and Kyeong Sam Min -- Giovanna Egidi, Howard C. Nusbaum, and John T. Cacioppo.
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.