TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 0071122931
AV  - HF5821 .A74 2002
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
N1  - Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed; Includes bibliographical references and indexes
N2  - This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book
ER  -