Arens, William F., <br/><br/>
Contemporary advertising / 
William F. Arens. 
 - Eight edition. 
 - 1 volume (various pagings) :  illustrations (some color) ;  29 cm. +  1 CD-ROM (4 3/4 in.) 
 - The McGraw-Hill/Irwin series in marketing. .
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/> Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book. 
<br/><br/><br/>System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher. 
<br/><br/><label>ISBN: </label>0071122931 0072415444 0072451769 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821  / .A74 2002