Sales management : planning, accomplishment, and evaluation / Thomas R. Wotruba, San Diego State College.
Material type:
TextLanguage: English Series: Holt, Rinehart and Winston marketing seriesNew York : Holt, Rinehart and Winston, 1971©1971 Description: x, 564 pages : tables, 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 030796806 (hardback)Subject(s): Sales managementLOC classification: HF5438 .W84 1971
| Item type | Current library | Shelving location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HF 5438 .W84 1971 (Browse shelf (Opens below)) | Available | Bağışlayan: Bağış sahibi bilinmiyor | 0005106 |
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| HF 5429 .L4828 2012 Retailing management / | HF 5429.23 .A46 2006 Service franchising : a global perspective / | HF 5430 .E75 2019 Piyasa yapmanın yeni yüzleri : AVM'ler, sokaklar, kentler / | HF 5438 .W84 1971 Sales management : planning, accomplishment, and evaluation / | HF 5438.25 .F87 2004 Fundamentals of selling : customers for life through service / | HF 5438.25 H3719 2019 Satışın 21 sırrı / | HF 5438.25 .J64 2010 Relationship selling / |
Includes bibliographical references.
The Advisory Editörs of the Holt, Rinehart and Winston Marketing Series are pleased to publish this lucid and up-to-date text on field sales manegement. Professor Wotruba develops an insightful overall model of the sales force management process and his chapters reveal each part of the model in a systematic and analytical fashion. Several new tools for sales management are discussed in nontechnical terms from the viewpoint of their applicabilitiy to real problem-solving situations. The author uses the the systems approach as a unıfying framework for discussing not only the techniques of problem solving but, more importantly, the kinds of personal selling problems that beset today's sales force maneger.--Page [iv].