Public relations : the profession and the practice / Dan Lattimore, Otis Baskin, Suzette T. Heiman, Elizabeth L. Toth.
Material type:
TextNew York : McGraw-Hill, 2013©2012 Edition: Fourth edition, International editionDescription: 1 volume (various pagings) : color illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 007131072x (paperback)Subject(s): Public relations | Public relations -- United StatesLOC classification: HM1221 .P82 2013Summary: "Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"-- Provided by publisher.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HM 1221 .P82 2013 (Browse shelf (Opens below)) | Available | 0003295 |
Browsing MEF Üniversitesi Kütüphanesi shelves, Shelving location: Genel Koleksiyon Close shelf browser (Hides shelf browser)
| No cover image available |
|
No cover image available |
|
|
|
|
||
| HM 1206 .T755 2020 Sosyal medya kullanım kılavuzu. | HM 1211 .G43 2023 Kültürlerarası iletişim / | HM 1221 .D64 2020 Stratejik halkla ilişkiler kapsamında kriz yönetimi / | HM 1221 .P82 2013 Public relations : the profession and the practice / | HM 1221 .S65 2013 Strategic planning for public relations / | HM 1221 .S83 2011 Primer of public relations research / | HM 1231 .S8319 2018 Demokrasilerde propaganda oyunu / |
Includes bibliographical references and index.
"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"-- Provided by publisher.