New products management / Merle Crawford, University of Michigan-Emeritus, Anthony Di Benedetto, Temple University.
Material type:
TextPublisher: New York, NY : McGraw-Hill Education, 2015Edition: Eleventh edition, International editionDescription: xx, 588 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1259254348 (paperback)Subject(s): New products -- ManagementLOC classification: HF5415.153 .C72 2015Summary: Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HF 5415.153 .C72 2015 (Browse shelf (Opens below)) | Available | 0003273 |
Includes bibliographical references and index.
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.