Marketing planning : a global perspective / Svend Hollensen.
Material type:
TextMaidenhead : McGraw-Hill Higher Education, 2010©2010 Edition: Second editionDescription: xxiii, 430 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0077127137 (paperback)Subject(s): Marketing -- PlanningLOC classification: HF5415.13 .H65 2010Summary: The second edition of "Marketing Planning: A Global Perspective" offers students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate. In this new edition, key areas such as Corporate Social Responsibility, Global Account Management, Price Bundling and The EU enlargement have all been factored in making this text completely up to date and relevant.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HF 5415.13 .H65 2010 (Browse shelf (Opens below)) | Available | 0003410 |
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| HF 5415.1265 .K63 2015 Sosyal ağ pazarlaması : marka bağlılığı oluşturmada yeni bir pazarlama stratejisi / | HF 5415.13 .C47 1995 Concurrent marketing : integrating product, sales, and service / | HF 5415.13 .F58519 2008 Pazarlama dehası / | HF 5415.13 .H65 2010 Marketing planning : a global perspective / | HF 5415.13 .H66 2013 Marketing management : a contemporary perspective / | HF 5415.13 .L44 2008 Analysis for marketing planning / | HF 5415.13 .M85 2013 Marketing management : a strategic decision-making approach / |
Includes bibliographical references and index.
The second edition of "Marketing Planning: A Global Perspective" offers students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate. In this new edition, key areas such as Corporate Social Responsibility, Global Account Management, Price Bundling and The EU enlargement have all been factored in making this text completely up to date and relevant.