Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University.

By: Solomon, Michael R [author.]Material type: TextTextPublisher: Boston : Pearson, [2015]©2015 Edition: Eleventh edition, global editionDescription: xxii, 582 pages : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1292017414 (paperback)Subject(s): Consumer behaviorLOC classification: HF5415.32 .S6 2015
Contents:
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
Summary: For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how: *Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. *Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents. *Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books MEF Üniversitesi Kütüphanesi
Genel Koleksiyon HF 5415.32 .S6 2015 (Browse shelf (Opens below)) Checked out 09.06.2025 0003419

Includes bibliographical references and indexes.

Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how: *Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. *Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents. *Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.