Relationship marketing : perspectives, dimensions and contexts / Tracy Harwood, Tony Garry and Anne Broderick.
Material type:
TextMaidenhead : McGraw-Hill Education, 2008©2008 Description: xxii, 242 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0077114221 (paperback)Subject(s): Relationship marketingLOC classification: HF5415.55 .H37 2008Summary: This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HF 5415.55 .H37 2008 (Browse shelf (Opens below)) | Available | 0003284 |
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| HF 5415.525 .H37 2011 Harvard business review on increasing customer loyalty. | HF 5415.525 .H3719 2012 Harvard Business Review : müşteri sadakatini artırmak / | HF 5415.55 .G6319 2001 Permission marketing = izinli pazarlama : yabancıları dosta, dostları müşteriye dönüştürmek / | HF 5415.55 .H37 2008 Relationship marketing : perspectives, dimensions and contexts / | HF 5415.6 .M87 2014 Contemporary logistics / | HF 5415.7 .S425 2009 Designing and managing the supply chain : concepts, strategies, and case studies / | HF 5416.5 .H3719 2009 Harvard business review dergisinden seçmeler : fiyatlandırma / |
Includes bibliographical references and index.
This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing.